College Football's Biggest NIL Value Gainers and Losers This Week

Texas Tech quarterback Will Hammond is the biggest riser on termiNIL this week, up 285% to a modeled $3.14 million. Oklahoma wide receiver Trell Harris is the biggest single-dollar faller, down 92% to $163,000. Between them sits a pattern worth naming: several of the week's largest movers, in either direction, landed on almost the exact same percentage change despite starting from completely different dollar values.

That's not a coincidence in the underlying data — it's what a tier-based repricing model looks like when depth-chart role and grading confidence, not raw performance alone, drive how far a valuation moves. This post covers the window from Sept. 21 to Sept. 24, 2026, across the 4,250 players termiNIL revalued in that stretch.

Who Gained the Most NIL Value This Week?

Every player in the top ten gained at least six figures, and half of them started the week valued at well under $150,000.

Dylan Lonergan (grade C, high confidence) and Shazz Preston (grade B+, high confidence) are the two cleanest gains in this table — both are established starters whose valuations are catching up to a full season of grading data, not repricing off a thin sample. Will Hammond, Vernon Glover, and AJ Wilson are the opposite case: each carries a grade but "medium" or "high" confidence off a small snap count, which is why their percentage gains run so much higher on a starting value of well under $150,000.

Who Lost the Most NIL Value This Week?

The decline list is dominated by receivers buried six spots or deeper on their team's depth chart — several of them carrying elite performance grades that the model isn't pricing in at that role.

Trell Harris (grade A, 96) and Iverson Hooks (grade A, 96) are the two steepest dollar declines, and both are elite-graded receivers listed eighth string or deeper. That combination — a top grade attached to almost no path to snaps — is exactly the profile termiNIL's own valuation audit watches for on the other side of the ledger, when a deep-bench player is priced too high instead of too low.

Why Are So Many of These College Football NIL Value Gainers and Losers Moving by the Same Percentage?

Look at the "Change" column in both tables above. Five different decliners, from five different programs and five different starting values, all landed within a point of 92% down. Two gainers on opposite coasts, Will Hammond and Hauss Hejny, both landed at exactly 285% up. That kind of repetition across unrelated players isn't news-driven — no single event explains a Texas Tech quarterback and a Colorado State quarterback moving identically. It's a signature of termiNIL's model applying the same adjustment band to every player who shares a depth-chart tier and confidence level, which is worth knowing before reading any single mover as a verdict on that player's season.

How Much of the Market Is Still Low-Confidence?

termiNIL prices 14,376 players for a combined market of $3.17B, with a $101,000 median valuation and 478 players above $1 million. Separately, termiNIL's audit currently holds 265 players out of rankings and blog callouts because their pricing looks implausible on its face — a seven-figure valuation with zero snaps, for instance. None of the players named above are on that excluded list; every mover here carries a valuation termiNIL is willing to stand behind, even where confidence is still developing.

Check any player's current valuation, grade, and confidence level in the termiNIL terminal, or read how NIL valuations are calculated for the full methodology behind these numbers.

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