Alabama NIL Roster Value: $44.25M, 8th-Richest in College Football

Alabama's football roster is worth $44.25 million, the 8th-richest in college football. The more interesting number is buried one line down: Alabama's biggest single valuation isn't a quarterback. It belongs to a sophomore wide receiver, and that's not an accident of roster construction — it's what happens when a team's two highest-priced QBs get held out of the model's rankings entirely.

Most team-value posts stop at the headline total. The useful question for a roster like this one is why the shape of the money looks nothing like the rest of the sport's top programs.

How much is Alabama's NIL roster worth in 2026?

$44.25 million, as of October 6, 2026, spread across 113 scholarship players. That slots Alabama 8th among the 138 programs in termiNIL's model — 1.31% behind 7th-ranked Miami ($44.84M), 5.01% behind 6th-ranked Texas A&M ($46.59M), and 2.05% ahead of 9th-ranked LSU ($43.35M).

Brooks leads a roster where the money spreads wide rather than stacking behind one star: three safeties, two cornerbacks and a second receiver all land between $943K and $1.29M behind him. Brooks is worth 2.06 times the 10th-ranked player on this list — and that 10th-ranked player is the only quarterback who shows up at all.

Why is Alabama's biggest earner a wide receiver, not a quarterback?

At Oregon, Texas, Ohio State and Georgia, the single most valuable player on the roster is a quarterback. Alabama breaks that pattern, and not because its quarterbacks are cheap. Keelon Russell, the five-star true freshman, is modeled at $2.80 million — more than Brooks. Austin Mack, a junior, is modeled at $1.48 million. Both would rank inside Alabama's top three if termiNIL printed them.

Neither does. termiNIL's plausibility audit excludes both from the ranked tables because the model has recorded effectively no snaps behind either number — a seven-figure valuation with no on-field evidence yet to support it. That leaves Jett Thomalla, a true freshman third-stringer, as the highest-priced Alabama quarterback the audit will currently rank: $911K, with no confidence rating attached to the figure. Thomalla's number is still 1.65 times the national median quarterback valuation ($553K) — but it's a true freshman backup's number, not a starter's, and it's good for only 10th on the roster.

Which position group carries the most value on Alabama's roster?

Wide receiver, not quarterback — the position usually left for second.

Nationally, wide receiver also edges out quarterback in total dollars — $640.59M to $603.09M, a 6.22% gap — because more than three times as many receivers get priced (2,113 vs. 700) even though the median quarterback ($553K) is worth 3.5 times the median receiver ($158K). Alabama's version of that gap is steeper: its wide-receiver total runs 26.88% ahead of its quarterback total, more than four times the national margin, because two of Alabama's three biggest quarterback numbers aren't counted in that race at all.

How does Alabama compare to the rest of college football?

The average FBS roster is worth $23.63 million. Alabama's is worth 1.87 times that, and its $392K average per player is 1.81 times the $216K mean across the sport's 15,066 tracked players. Alabama's $44.25M also represents 1.36% of the entire $3.26B national NIL market on its own.

What isn't in this number?

Seven Alabama valuations sit outside the ranked tables above: Keelon Russell and Austin Mack at quarterback, plus Jorden Edmonds, Xavier Griffin, Ty Haywood, Jireh Edwards and Cederian Morgan — several priced in seven figures at backup or deep depth-chart spots without enough grade or snap data yet to support those numbers. All seven are held out of the leaderboards and position tables above until the model has more to work with, but their dollars are still counted in the $44.25M roster total — that figure, like every team total on termiNIL, includes every scholarship player regardless of ranking eligibility.

Alabama's full roster, position by position, is browsable in the termiNIL terminal. For how another SEC roster's money is shaped, see Georgia's NIL roster value and how NIL valuations are calculated.

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